The Celebrity Source believes that celebrities must be a credible and authentic match for each celebrity event, project or campaign–not just because they were paid and/or offered perks. To this end, once we completely understand our client’s mindset and that of their target audience, we create the “ideal celebrity candidates” list by utilizing a series of research tools and processes. This includes The Celebrity Source’s proprietary database, Internet research, reaching out to our industry network and staff brainstorming sessions.
